The Pokuase Interchange is a major road infrastructure project embarked upon by the government of Ghana. It was a massive undertaking that required a really significant investment from the Ghanaian government. Below are several facts you didn’t know about the Pokuase Interchange: The economic benefits of the Pokuase Interchange are expected to be significant, with … Read more
Are you searching for how to start a security company in Ghana? You are in the right place. There is an exponential increase in the number of security companies in Ghana, and interestingly, many new players are daily entering the industry owing to its viability and profitability. If you are searching for how to successfully … Read more
How can you identify the real MTN Momo Logo? Strange as it may seem, many people in Ghana are actually very curious to know what MTN Momo logo looks like. This post will clarify your doubts and answer any question you might have on this topic. MTN Mobile Money, also known as MTN MoMo, is … Read more
What Business Can I Start With 2000 Ghana Cedis? This was the question a lady asked me in one of my training sessions for entrepreneurs in Ghana. And I want to replicate my answer to her question below for the benefit of those who were not opportune to be a part of the seminar. But … Read more
There are many Companies in Tema, Ghana, and in this article, we are going to take a close look at those companies, analyze the challenges and prospects of companies in Tema, and also look at how to register and float a company in Tema, Ghana. Tema, a port city located in Ghana’s Greater Accra region, … Read more
Introduction: What is Organizational Markets? Organizational markets exist to cater for the needs of those individuals and establishments that buy goods, raw materials, and services for use in further production other than for consumption. The difference between consumer and organizational markets lies in the fact that the former caters for the ultimate consumers, while the … Read more
Careful examination of the Consumer Buying decision process will open us up to a lot of information we may have missed in our previous studies. Most of the stages highlighted by many authors are taken from the various models earlier examined. For the purposes of comparison, we present here three viewpoints of various authors. Onah … Read more
Exploring the various models of consumer behavior is what we aim to accomplish with this article. And we are going to throughly explore the subject and do justice to it. Let’s begin. Some renowned professors in the field contend that there have been several attempts to formalize the relationship between the individual firms, and the … Read more
Buying reaches its greatest complexity when buyers face unfamiliar product class without any known criteria for decision-making. Let us take computers for example. Mr John had heard so much of computers and felt he needed to own one. He has heard of IBM Computers, Panasonic Computers, and Apple Computers. He does not know the attributes of any of the brands, so he has to search for information on all of them. The buyer will be interested in knowing about the attributes, prices, after sales services, guarantees and warrantees.
The study of consumer behavior has become a very important topic in the discipline of marketing. The stress is understandable, given that the existence of any business is dependent on the patronage from the consumers. It is necessary to mention here that there are two types of consumers- ultimate and industrial. The ultimate consumers buy … Read more