Business School

Careful examination of the Consumer Buying decision process will open us up to a lot of information we may have missed in our previous studies. Most of the stages highlighted…

Exploring the various models of consumer behavior is what we aim to accomplish with this article. And we are going to throughly explore the subject and do justice to it.…

Buying reaches its greatest complexity when buyers face unfamiliar product class without any known criteria for decision-making. Let us take computers for example. Mr John had heard so much of computers and felt he needed to own one. He has heard of IBM Computers, Panasonic Computers, and Apple Computers. He does not know the attributes of any of the brands, so he has to search for information on all of them. The buyer will be interested in knowing about the attributes, prices, after sales services, guarantees and warrantees.

The study of consumer behavior has become a very important topic in the discipline of marketing. The stress is understandable, given that the existence of any business is dependent on…

So you have heard about Renmoney loan and Renmoney app, and you feel like downloading the Renmoney loan app and applying for a loan, right? While there is nothing wrong…

Let me introduce you to this powerful all-in-one business tool that every 21st century business needs inorder to create visibility, engage customers, and drive sales.  The name of this business…

We are going to explore in details the topic “The Organization Of Marketing Department”. But before we commence, let’s define the term “organization”. What is an organization? An organization is…

Have you been wondering when you hear people talk about products promos and discounts? Do you desire to take advantage of discount offers around you? This article will help you…