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Advertising Without An Agency Made Easy

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In this book Advertising Without An Agency Made Easy, the author simplifies the advertising process with the most up-to-date information, instructing direct advertisers how to do it better by doing it on their own.

Description

In this book Advertising Without An Agency Made Easy, the author simplifies the advertising process with the most up-to-date information, instructing direct advertisers how to do it better by doing it on their own.

Revealing industry secrets and cost-cutting strategies, this essential guide has something to offer business owners at all levels of experience. After a careful examination of a variety of mediums, readers will be equipped with the knowledge needed to make informed advertising decisions regarding television, radio, print, direct mail, outdoor billboards, transit and the Internet. Through hands-on techniques and easy-to-use worksheets, even those with no previous experience will be able to begin the process by immediately applying what they have learned. For small business owners who feel overwhelmed by the costly and confusing aspects of advertising, this do-it-yourself guide offers an easy and inexpensive step-by-step approach to launching a successful campaign.

KEY FEATURES

Author: Kathy J. KobliskiPublisher: Entrepreneur PressYear: 2005ISBN: 9781932531282Page: 217Paper Type: Paper Cover

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